From February 4 to March 6, Brancott Estate and BlueChilli have teamed up to find the best ideas on how to revolutionize the way people enjoy wine, with a cash prize of A$35,000 on offer.
Their Winexplorer challenge seeks to find five finalists who have pitched their best ideas for wine through Brancott Estate’s website, brancottestate.com.
Patrick Materman, Brancott Estate’s chief winemaker, who is also one of the Winexplorer judges, said, ‘When we decided to plant Sauvignon Blanc vines in Marlborough in 1975, we created one of the world’s most popular wine styles and turned New Zealand into one of the world’s premier wine-growing regions. Now we are looking to change the wine world again by identifying ideas that will fundamentally change the way people enjoy wine.
‘Whether it’s an idea about how people choose what wine to drink, or how they share that wine with their friends, if it’s big, bold and revolutionary, then we want to hear it.’
Entrants are invited to submit their ideas via the Brancott Estate site. They must state how they expect their idea to revolutionize the way people enjoy wine, why they believe they are best placed to make their idea successful, and what level of support they need to bring their idea to life. Submitted ideas will be shared on social media, with audiences voting on their favourites. These results will impact on the judging, when the finalists pitch their ideas to judges on April 7.
The winner will not only take home the cash prize, but BlueChilli will consider their idea for start-up acceleration, and they will have a chance to work with Brancott Estate to commercialize it.
‘We’re seeing a significant shift in the way in which companies and entire industries innovate now, where involving customers in the creation process and getting the end user to co-design great solutions is the new norm,’ said Colette Grgić, GM for Innovation at BlueChilli.