Kate Hudson has been announced as the 2016 model for the iconic Campari calendar. The brand belongs to the namesake Italian wine company which produces the well-known apéritif. The drink itself is a palatable combination of bitter and sweet which is drawn on in the 2016 calendar theme.
With a relevant setting of an upcoming presidential election, Hudson embodies separate roles of bitterness and seduction versus sweetness and subtlety, a play on the taste of the Campari red wine. ‘Each month embodies the different profiles Campari embodies, alongside Kate Hudson’s incredible talent and ability to switch from approachable, welcoming and sensual to audacious and seductive,’ said Bob Kunze-Concewitz, CEO of Gruppo Campari.
Hudson, as a Hollywood actress and entrepreneur, said that she was honoured to work with the company in creating ‘two distinctive characters embodying bitter and sweet.’
Fashion photographer Michelangelo Di Battista, who shot Hudson for the calendar, applauded both her and the company for their artistic direction in the project: ‘Campari is a brand that has always had a clear sense of æsthetic and well defined style … Kate’s enthusiasm and ability to switch between the two personalities allowed me to create images I hope are fresh, inspiring and imaginative.’
With the images being officially unveiled on November 18, the Italian label is maintaining its reputation for their much anticipated calendar with the prominent presence of Kate Hudson. Past stars have included Eva Green, Uma Thurman, Penélope Cruz, Salma Hayek, Milla Jovovich, Olga Kurylenko and Jessica Alba.—Alex Barrow
Michelangelo Di Battista