Jameson has shown its 2015 limited-edition bottle for St Patrick’s Day, designed by award-winning Dublin-based illustrator, Steve Simpson.
This marks the fifth limited-edition bottle from the Irish whiskey brand, with a contemporary take, featuring Dubliner phrases on a map of the city. The story that Simpson wanted to convey was a personal one: ‘Wherever I roam, it’s Dublin my heart calls home,’ words that are resplendent on the label.
Earlier designs had been crafted by, inter alia, Paul Daly, David Smith, and Dermot Flynn. Last year’s bottle saw Flynn put phrases all over the label, but this year’s is more illustrative, with imagery and wording sharing the space, in a cheerful, colourful fashion with the spirit of St Patrick’s Day.
Kathryn Love, Marketing Manager for Jameson in New Zealand, says, ‘Jameson is synonymous with its home town of Dublin: both are steeped in heritage and are leaders in contemporary craft, so this limited-edition bottle is a perfect way of paying homage to this great city.’
The release of the limited-edition bottle takes place on March 17 in New Zealand, and retails for NZ$64·99 at selected liquor retailers.
The perfect Jameson & dry
• Fill a short glass with ice.
• Pour in 30 ml of Jameson Irish Whiskey.
• Top with ginger ale and squeeze in a wedge of lime.